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After you've chosen your color scheme, you need wedding invitations. People have to know in advance if you want them to save the date, buy a gift, and come prepared to your wedding.
From elegant to fun to adorable, there are as many wedding invitation options as there are weddings. Make sure the theme of your wedding shines through from the first contact with your guest by choosing an invitation that will let your guests know what kind of wedding you are having. If you're planning on having a laid back beach-type wedding, don't send invitations that are gilded and embossed. Your guests may mistake your wedding invitations as a hint to come in black tie when you want them casual.
Also, in the midst of your wedding day preparation you have probably decided how formal your guests should dress for the wedding. Make sure you let them know by putting that information on the invitation. You don't want to have a black tie wedding and someone not get the information and show up in flip flops and a Hawaiian shirt.